S.A.M was founded in 2010 by Samuel Chia and Lau Chin Loong in Singapore. Recognizing the challenges faced by children in school systems with large class sizes and a one-size-fits-all approach, they ideated a learning program to help children learn math better, where the proven Singapore Math curriculum is delivered through personalised learning in small class size.
After 3 years of research and development and a successful 2013 launch in Singapore, SAM expanded rapidly into international markets, winning multiple business awards and parenting awards in various countries.